GNTO hosts tourism promotion festival at Avenues Mall, Kuwait
By Mujahid Iqbal
The German National Tourist Office (GNTO) held a two-day promotional event at the one-stop travel shop Souk Safar at The Avenues mall in partnership with the German national carrier Lufthansa and Munich Airport. The event sought to promote ‘Destination Germany’ and to inspire visitors to spend their upcoming spring vacation with typical German cultural experiences. Award-winning Munich Airport – Germany’s second busiest airport – promoted its non-stop connections with Kuwait Airways.
The event had an extensive line-up of diverse activities and exciting entertainment and was aimed at families and children, who were able to experience what ‘Destination Germany’ is all about. By showcasing a specially flown in traditional musical band from Bavaria wearing the region’s typical lederhosen outfits, visitors were wooed to Souk Safar and further got to sample German culinary delicacies like pretzels, which were handed out by promotional staff in typical Bavarian dirndl dresses. Lufthansa and Munich Airport further enticed the audience with competitions and great promotional offers.
The event was inaugurated by the German Ambassador Karlfried Bergner, who drew attention to Germany’s great touristic diversity.“Germany is one of the preferred European destinations for Kuwaiti travelers, and we are proud to have established such strong tourism and trade links between our two countries. Germany is a fantastic place not just to visit, but also to study, to seek medical treatment and do business and we look forward to welcoming more Kuwaitis to our wonderful country!” he said.
Recognizing the importance of the Kuwaiti market, Sigrid de Mazieres, Director for the Gulf countries at GNTO, an affiliate of the German National Tourist Board (GNTB), commented: “Kuwait is one of Germany’s key source markets within the GCC and travelers can enjoy great travel connections from Kuwait to our country. We are thrilled to raise awareness on what Germany has to offer together with our valued partners and hope to be able to inspire travelers to experience our beautiful country during the upcoming spring season.”